12 Ways To Use E-learning For Customer Acquisition And Retention, Part 2
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Customer Retention Uses of Web-based Learning Management Systems (LMSs)8) Around-the-clock, 24-7 tech support. A web-based LMS used to deliver training and product support is able to provide 24-7 customer support, with courses on installation procedures and other types of important information. Top-notch customer support will therefore improve customer loyalty.
9) Map the perception of your company's product and services on your customer's mind. A web-based learning management system used to deliver training and product support works to reinforce the positive perception of your products and/or service's and the company's perception in your market.
10) Research, test, and introduce new products, add-ons, and services. A web-based learning management system can be used to introduce new products and services to your customer base. Use the system reports to tweak your product introduction campaigns to quickly build product saturation amongst your existing customer base.
11) Sell and market additional products, add-ons, and services to your existing customer base. As mentioned in item (7) above, a web-based LMS has features and functionality that can be used to sell and market your products to your current customers. The built-in online survey, E-mail messaging, system messaging, and web conferencing tool give sales and marketing professionals many options for promoting their products and services.
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