12 Ways To Use E-learning For Customer Acquisition And Retention, Part 1 - E-mail messaging capabilities...
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E-mail messaging capabilities in a web-based LMS allow you to send e-mail marketing campaigns your prospects. Sales and marketing people can use the learning management system to conduct "webinars" using its integrated web conferencing technology. The web conference can then be archived and used in the future. Creative marketers can develop promotions using the testing feature with the information returning to the LMS database.
About The Author:
Dave Boggs is the founder and CEO of SyberWorks, Inc (http://www.syberworks.com).
He has been involved with computer-based and web-based training for more than twelve years. Before founding SyberWorks, Dave was the VP of Sales and Business Development for Relational Courseware. He holds a Bachelor of Science degree in Physics from Union College in Schenectady, NY, and an MBA from the Kellogg School of Management at Northwestern University in Evanston, IL.
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