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ONLINE BUSINESS HELP

12 Ways To Use E-learning For Customer Acquisition And Retention, Part 1
By: David Boggs
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    2005-10-21

    Table of Contents:
  • 12 Ways To Use E-learning For Customer Acquisition And Retention, Part 1
  • Customize your approach...
  • New sales people...
  • E-mail messaging capabilities...

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    12 Ways To Use E-learning For Customer Acquisition And Retention, Part 1 - New sales people...


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    New sales people are able to ramp up more rapidly and start to sell your products and services in less time. With this system, they do not have to lose time off the road to be updated on the latest features and functionality.

    5) Track your prospects as they move through the sales process. Web-based LMSs can track and provide data about your prospects as they move through the stages of the sales process. With a custom reports feature, the LMS allows the sales or marketing manager to go directly to the web to pull the latest reports on all prospect activity.

    6) Harvest other types of information from your market to help your company close business more quickly. In addition to the data collected on your prospects, a web-based learning management system can be used to monitor your sales force or other users' activities. The sales or marketing manager can access web-based reports to see what products the sales force is actually working to sell and deploy. This data can be used for research and development, to plan product initiatives, to obtain insight on repositioning, and other tactical and strategic initiatives.

    7) Promote your products and services to prospects using the features in the web-based learning management system. Once a prospect's information has been loaded into the LMS, you can use the features and functionality of the system to promote your products and services. For example, a built-in, online survey tool allows you to send surveys to your prospects with the data being recorded in the learning management system.

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