12 Tips for Effective Global Business Networking
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Networking forms an invaluable backbone to global business. Not only is it an essential part of growing your online business, itís a fantastic way to cultivate business relationships globally and widen your market reach to customers beyond your own shores.
There are lots of places on the internet where you can go to network Ė forums, message boards, groups and other networks. There are no planes to catch, no need to get dressed up, everything is at your fingertips.
Choose a networking group thatís relevant to your line of business, your target audience or your interest.
Post an introduction of yourself when you first join a group. Tell the group something about yourself and your business. Better yet, tell them something unique and interesting to increase the likelihood of them remembering you or your business. Remember in online networking, people only have your name, they donít have a face to go with it. Sometimes several members may have the same first name or a similar on to yours, so try to set yourself apart.
Keep your introduction short, simple and interesting. Never launch into a sales pitch right away as this tends to turn people off. Oftentimes, weíre so excited about sharing our business we forget that networking is about establishing relationships first and making sales later.
Greet new members when they post an introduction of themselves. A short welcome note with a brief introduction of yourself would be both a nice touch and an excellent public relations move on your part. Remember you never know if or when a member of the group could turn out to be your loyal customer or your biggest strategic alliance in business.
Read the rules of the group carefully. Every group has its own set of rules. Some allow you to post ads, others are discussion-only. Some have designated days of the week for different topics. Always play by the rules of the group. Make a note of which day is designated for what in which group. Stick to them and it will earn you the respect of the group owner, moderators and members.
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