12 Sure-Fire Steps To Improve Your Retail Sales - Give your employees...
(Page 3 of 4 )
Give your employees the opportunity for growth, treat them fairly, pay them what they're worth, and they will help make your business successful.
8. Develop A Distinctive Image
Your image is important and is a function of your marketing efforts and materials. Customer's create their perceptions of your business from your name, web site appearance, store location, products, prices, visual merchandising, signs, displays, business cards, newsletters, advertising material, customer service and anything else that relates to your business.
9. Control Your Inventory
All retail stores need to manage inventory. It is your money sitting on a shelf and represents a large portion of your business investment. The retailer who merely watches the store's shelves can't maintain a proper balance between the right amount of merchandise and probable customer demand. Without adequate control, slow-moving inventory becomes dated and very costly.
10. Buy and Price For Profit
To understand retailing, one must start with the concept that the price of your merchandise is nothing more than a temporary estimate of what the customer is willing to spend. In devising your overall pricing strategy, a practical approach can be based on the function of supply and demand. To be more competitive, join buying groups and seek out manufacturer discounts that allow you to purchase merchandise below wholesale prices. By offering better values, you'll be able to attract more customers, and offer more opportunities to shop at your store.
More Online Business Help Articles
More By Jase Dow