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ONLINE BUSINESS HELP

12 Sales-Boosting Strategies
By: Alex A. Kecskes
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    2005-12-20

    Table of Contents:
  • 12 Sales-Boosting Strategies
  • Re-package your product...
  • Go high tech...
  • Think outside the...

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    12 Sales-Boosting Strategies - Go high tech...


    (Page 3 of 4 )

    Go high tech.

    Exploit the latest technological advancements in media to underscore your message. For example, explore the use of audio chips in magazines, brochures or mailers. The novelty of these devices gets people talking, and there’s that “V” word again (viral marketing).

    Promote product sharing.

    This can be done by showing how your product brings friends and family together. An emotional appeal like this can be very memorable. A good example is Almond Joy’s, “you can share half and still have a whole.” Another is the ubiquitous Friends-and-Family discount, which abounds in everything from cell phones to vacation packages.

    Show your product being used by experts.

    If possible, establish your product as the one used by recognized experts in the field. A case in point is Canon’s use of photojournalists to endorse its 35mm cameras.

    Make you product sui generis.

    Establish the fact that your product is generically in a class by itself. Consider Porsche’s use of the line “there is no substitute.” Or products that have become household words: “blow your nose with a Kleenex,” or “make me a Xerox copy.”

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