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ONLINE BUSINESS HELP

12 Sales-Boosting Strategies
By: Alex A. Kecskes
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    2005-12-20

    Table of Contents:
  • 12 Sales-Boosting Strategies
  • Re-package your product...
  • Go high tech...
  • Think outside the...

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    12 Sales-Boosting Strategies - Re-package your product...


    (Page 2 of 4 )

    Re-package your product for the customer.

    Create new convenience packaging that makes your product easier to buy, use or refill. Motor oil used to be sold in cans that required a punch-in can opener or separate punch-through spout. These were messy and troublesome to use. Now oil is sold in twist-open, easy-pour plastic bottles.

    Let consumables take the lead.

    Drop the price of your product, then promote and sell its consumables. Computer printers can be bought for as little as $20, yet the ink cartridges sell for $29 apiece. So don’t worry about making a big profit on devices, let your consumables take the lead.

    Use viral marketing.

    Viral marketing is any word-of-mouth or “tell a friend” mechanism that induces users to re-convey a marketing message to other sites or users. Leveraged by the power of the web and email, viral techniques can create exponential growth in your product’s visibility.

    Customize your product.

    Try to give customers exactly what they want by creating apparently customized versions of your product. Consider the success of Cycle 1, 2, 3, 4 Pet Foods, or Burger King’s “Have it Your Way.”

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