10 Ways To Save and Make More Money in Business - Get testimonials from...
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7. Get testimonials from your satisfied clients. But don’t stop there. What about creating your own television commercial that you can run in your store? (With a video camera and a little ingenuity, you could even create your own infomercial that shows customers how to use or get the most out of your products or services. If you’ve got a Website, put an audio testimonial on there. (And don’t forget to include pictures).
8. Speak up. Again, keeping in mind who your ultimate ideal customers are and what their most pressing problems are, write an article, offer a free seminar, or offer to be a speaker at local chamber of commerce or other organization or community meetings. Being perceived as an “expert” is a relatively easy and inexpensive way to get the word out about your business, and bring in more customers.
"Just hop on the bus, Gus" (Expand your business potential)
9. Create joint ventures. Even if your primary business is a brick and mortar one, you can still create a joint venture that will help you save money by sharing the costs for advertising. What about creating a special “sidewalk sale” with other business owners on your street or in your neighborhood? Or finding businesses with complementary products or services to yours, and creating a “package deal”? If your business is only online, look for ways you can partner with other businesses – maybe you could create solo ads and promote each others products or services in your mailing lists. There are a lot of ways you can save money and increase your client base if you’re willing to get creative.
"Just drop off the key, Lee" (Provide the key solutions)
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