10 Tips For Growing Your Business
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1. Over deliver, but don't over promise. - Most companies do just the opposite.They want that sale so they promise their customers the moon but then they fall just a little short. They might have provided exceptional customer service, but excellent service looses its luster if it falls short of the promise. In fact, itís worse than not promising at all. The bottom line is that you must organize your business so that you always exceed, but absolutely never fall short of a promise to a customer.
2. Use your customerís name when ever possible. - Your customerís favorite word (everyoneís favorite word) is their name. Use it, use it often, and when you write it, make sure that you spell it correctly. Itís also important to use a level of formality that will make your customers the most comfortable, so youíll need to decide whether to use their full names, their surnames or their first names.
3. Give your staff both the responsibility and the authority to solve customer complaints. - Customers like to deal with decision makers, so make everyone on your staff a decision maker. A quick and satisfying resolution to a problem can help to solidify your customerís loyalty. Youíre much more likely to lose customers if they have to wait, or if they get shuffled from department to department.
4. Keep your business spotless. - Unless you own a farm, dirt and clutter give an unprofessional impression whereas a clean business sends a message of professionalism to everyone, including your staff. If you can do this with a business that is typically dirty, like a garage for example, youíll absolutely dazzle your customers. Just imagine the reactions of customers as they peer through the window of an impeccably clean, neat and organized workshop.
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