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10 Steps to Researching Your Competition Online
By: Donna Gunter
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    Table of Contents:
  • 10 Steps to Researching Your Competition Online
  • Compile a list...
  • Create a spreadsheet...
  • Track your competition...
  • Creating your competitive...

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    10 Steps to Researching Your Competition Online - Track your competition...

    (Page 4 of 5 )

    8. Track your competition with alerts. The easiest way to stay on top of what your competition is doing is to track them with Google Alerts and Yahoo Alerts. In my alerts notifications, I track both keywords relevant to my business, as well as the names and website names of my closest competition. Google has recently added a feature to their alerts system to notify you of blog postings as well, in addition to website updates and news alerts.

    9. Shop your competition. Become your competitor's customer. Buy the products of your top 5 competitors and familiarize yourself with their sales process. By doing so, you'll be able to sell your own product or service more effectively since you'll have a better understanding of what your competition offers. Becoming their customer also lets you discover their weaknesses, as well as your own. In addition, you'll want to join their mailing list or email broadcast list to keep up-to-date on what they're doing.

    10. Regularly visit your competition. Visit the websites of your top 5 competitors at least once a month to see what's new. In this way you can spot trends in your industry, as well as determine what seems to be working well for them and determine how you can apply this information and knowledge in your own business.

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