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10 Steps To Promote Your Business
By: Jase Dow
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    Table of Contents:
  • 10 Steps To Promote Your Business
  • The internet is...
  • Cold calling can...

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    10 Steps To Promote Your Business - The internet is...

    (Page 2 of 3 )

    4) The internet is an amazing market place to promote your business but its easy to feel lost or insignificant. Join specialist forums and exchange links with complimentary websites. To reach a targeted audience, join Affinity Trading Network an active online network for small businesses. You get a full web profile about you and your business, and access to the Trading Boards, providing an effective way to increase your online exposure.

    5) Newsletters are a great way to build up a following, sign up potential customers and provide people with a regular reminder about your services. Write a simple one page resource of news, advice and latest offers each month. Run a competition or poll. Promote your customers or suppliers. Use it to build your reputation as a useful hub of up-to-date information. Encourage feedback, keep it enjoyable and personal. To help you build a mailing list, create a newsletter and measure results, look at Mailing Manager

    6) Testimonials support your credibility. Its good practice to ask clients for regular feedback either verbally or in a quick customer satisfaction survey. When you have a happy customer ask whether you could get a quote from them. Be clear as to how you will use the testimonial on your website, in your newsletter or letterhead etc. Make sure you accredit the quote explicitly with the name of the client anonymous testimonials dont hold much punch. After all, testimonials can also give your clients good publicity.

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