10 Steps To Promote Your Business
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1) Word of mouth is the most cost-effective, powerful form of promotion. Write a list of 50 people you know but don’t see regularly – relatives, friends, ex-colleagues etc.Send each of them a friendly email or postcard to let them know what you’re up to. Ask them for feedback, advice or contacts of anyone who might be interested in hearing about your business. Don’t be shy! People love to help. For practical tips on promoting your small business visit Guerrilla Marketing
2) Networking may seem intimidating but there are ways to make it less scary. Don’t feel you have to sell, sell, sell - the number one rule of networking is to listen. It’s about building relationships - go to a networking event looking for opportunities to help others. Ask questions, gather information, offer contacts and advice – people will remember you for it. Networking PLUS is Business Link’s popular monthly speed-networking event – for details visit the events section on the Business Link website.
3) Business cards need to stand out from the crowd. Get a new batch printed on unusual material – textured card, plastic, wood – or make it an unusual shape. Offer a business tip or special offer on the back. Include your photo on the card – this makes it more personal, easier to remember you and harder to throw away! For excellent free tips on killer business cards see Card Sharks on the Lean Marketing website.
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