10 Secrets to Asking for Effective Client Testimonials for Your Website - Some case studies...
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Some case studies anonymously document a situation and a problem of a client and then how the business owner helped the client resolve that problem. However, newbie business owners will need to research the problems of their potential clients and then create a solution for those problems. The problem-solution case studies can then be used in lieu of testimonials to help the new business owner create credibility with website visitors.
9. Create a system for requesting testimonials. If you're selling information products online, incorporate a testimonial request and testimonial writing guideline into your follow up autoresponder system. If you work with clients on an ongoing basis, incorporate your testimonial request into the sequence of your regular correspondence and follow up with your clients. If you work with clients only on a short-term basis, incorporate your request into your invoicing process and provide either an email address or online form to make the process as easy and automated as possible for them.
10. Thank your testimonial provider. Everyone likes to hear a "thank you" when extending a favor to others, so take the time and drop a note or postcard in the mail to show your thanks. Because we're so overwhelmed with emails these days, a handwritten thank you attracts more attention and is more memorable than ever before.
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