10 Secrets to Asking for Effective Client Testimonials for Your Website - Request their permission...
(Page 4 of 6 )
6. Request their permission to use the testimonial in all of your marketing efforts. You may decide to incorporate testimonials into your brochures, direct mail, special reports, print ads, etc. Make sure that you can use the testimonial in any of your marketing strategies.
7. Write the testimonial for them. This may seem counter to every strategy listed above, but reality dictates this step if you have busy customers or clients who simply hate to write. In many cases, you may have heard your client sing your praises so often that all you need to do is write down what you've been hearing and send it to that client for any revisions and approval. Or, you can request a a 10-minute interview with the client and create a testimonial based on what answers are given in the interview and send that to your client for approval, as well.
8. Use case studies if you're new in business. If you've just opened your business, you probably have few, if any, clients at this point, which means you have no one to ask for a testimonial. In that case, I tell my new business owner clients to use either use testimonials from their former lives as employees, which is a passable strategy but not the best, or better yet, create and use case studies on their site.
More Online Business Help Articles
More By Jase Dow