10 Secrets to Asking for Effective Client Testimonials for Your Website - Keep it short...
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3. Keep it short yet powerful. No one has time to read a testimonial that goes on forever. Three or four sentences is optimal for an effective testimonial. It should be one that will quickly grab your reader and deliver a powerful punch. Your clients will appreciate knowing that you value a short testimonial--it takes much less of their time and doesn't seem like such a major hassle to complete.
4. Request to use their contact info. Make your testimonial provider a "real person" in the eye of your visitors. When you ask for a testimonial, it's most helpful if you request to use the name, website, and photo of the person providing the testimonial. Technology exists where you can request an audio testimonial from them, or if you're at a conference, you can create a video testimonial as well. Testimonials with initials and a city or just a job title don't strike me as authentic -- to me, they appear to be fabricated by the business owner.
5. Get diverse testimonials. I become quite skeptical of testimonials of well-known Internet marketers, for example, when all I see on their sites are testimonials by other well-known Internet marketers. It appears like they have a testimonial club established. I'm also skeptical if all I see are testimonials from people in the same industry as the person who is requesting the testimonial. Remember, the point of providing testimonials is so that your visitor can see a visual representation of someone like him/herself who has used your product or service successfully and has gained real results from doing so. Make sure that the testimonials you use represent a cross-section of your target market.
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