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ONLINE BUSINESS HELP

10 Secrets to Asking for Effective Client Testimonials for Your Website
By: Donna Gunter
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    2006-11-30

    Table of Contents:
  • 10 Secrets to Asking for Effective Client Testimonials for Your Website
  • How do you...
  • Keep it short...
  • Request their permission...
  • Some case studies...
  • Getting testimonials from...

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    How do you go about getting effective testimonials for your website? Here are 10 strategies for creating testimonials that will make your visitors say, "Wow -- I've got to get that!":

    1. Ask when the timing is right. When should you ask for testimonials? It depends on the nature of the work you're providing for someone. If you tend to work with your clients over a longer period of time, ask for the testimonial within the first few weeks or so, or at the point where they experience their first "ah-ha" or significant breakthrough or change with you. If you offer a short-term service, ask for it when you receive payment. For example, we recently had gutters installed around our house. The man who did the work was quick, efficient, thorough, easy to work with, had a great product, and did a wonderful job. Had he asked, I would have provided him with a written testimonial on the spot!

    2. Request specific results. Effective testimonials go beyond the "Working with you was great!", which really tells the reader very little, to a longer statement with specific information about specific outcomes the client received as a result of working with you or using your product. They could use a "before and after"scenario to paint a more dramatic picture of how effective they found your product or service to be. Or, simply incorporating the five Ws (Who, What, Where, When, and Why) that describe their dealings with you is also an incredibly effective way to write a testimonial.

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