10 Secrets to Asking for Effective Client Testimonials for Your Website
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I tend to be a skeptical consumer. I see so much marketing hype these days it's becoming more and more difficult to discern what's real and what's fabricated,and I've found that to be especially true when it comes to buying products and services online. However, reading testimonials from other satisfied customers helps in my buying decision many times.
As a service business owner, requesting testimonials from satisfied clients is one of the quickest ways you can start to establish trust with your online visitors. Why? Because it's not just you touting how wonderful you are -- it's other people stating how happy they were with your product or service and how its use changed their lives for the better. Testimonials create credibility, believability, and a sense of security for prospective customers when they visit your site, as they then know that others have successfully used your product or service.
As a side benefit, requesting testimonials from happy clients creates increased loyalty to you from your existing clients. This happens because the act of providing a testimonial puts their credibility on the line, as well, in terms of backing a product or service that they are willing to stand behind. Additionally, they feel that they are making a vital contribution to helping your business grow and prosper.
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