10 Reasons Why Websites Fail - And How To Avoid The Normal Pitfalls - People that have...
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8. People that have websites don't respond to visitors in a timely manner. It simply baffles me, people do not respond to inquiries on from their websites. Recently, I contacted several real estate agents when I was moving. I was relocating to Charleston from Denver which is 1,600 miles away and I found some agents that I thought could help me out in finding a home. I sent emails to them all (about 5 of them) and only one emailed me back within 24 hours. The others either waited over a week or did not email at all. That is a whopping 80% with poor response times.
I cannot tell how this will kill your business. Of course I chose to work with the one that did contact me and we were in a home within 60 days. Point is, you have to email visitors back quickly or they will find someone else. Not only do you need to respond quickly, you need to respond professionally and you need to let them know that you read and understand their email. You should include all of your contact information and you have to use 'spell-check'.
9. People fail to register their sites on the local search engines: Did you know that the major Search Engines are pouring millions of dollars into developing their local searches? What does this mean? I believe that in three to four years, the major SE’s will overtake the Yellow Pages as the number one medium for searching a local business. Engineers are working around the clock now to create formulas that will point searchers in the right direction and towards local vendors that can meet their needs.
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