10 Reasons Why Websites Fail - And How To Avoid The Normal Pitfalls - Only provide external...
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Only provide external links on your site that help your business because an external link is a way for the surfer to leave your site. They can get distracted and not ever return to your offering.
5. Way too much money is spent for a website, hosting, setup and domain name. There are some web designers who are making an absolute fortune on the public just because they donít understand how the web works. Hear what I am saying here. Your investment in your website should be like other business investments that you make. For example, letís say you are a water ski retailer. You consider bringing in a new line of water skis. Would you immediately buy thousands of dollars worth of skis without knowing if they will make you any money? Of course you wouldnít. You would bring in a few, test the waters (pardon the pun) and as they made you more and more money, you would increase your inventory.
The same applies to the website, which is just an advertising medium. Start out with a simple, but professional design. Donít spend a lot of money on it at first. $500 for your first year is very reasonable. Then, as the website brings you customers and clients, you increase your offering perhaps by adding a shopping cart, or more fancy graphics.
6. Website owners donít spend enough time researching keywords. Keywords are an important part of how a Search Engine finds your website. Choosing the right keywords doesnít mean coming up with a list in your head. It means spending some time using web-based tools to help you find what people are actually searching for when using the Internet. Wouldnít you like to know what people are searching for before writing pages on your website?
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