10 Reasons Why Websites Fail - And How To Avoid The Normal Pitfalls - What is failure...
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What is failure?
What is failure? Quite simply, a website with little or no traffic is a failure. Without traffic on your site, then how could anyone ever contact you or hire you? How can they find out about your offering or product? How would they know where you are located and that you have the exact thing that they are looking for?
Let’s examine the reasons that websites fail on the Internet and begin thinking about how we can avoid these normal pitfalls in creating our new site or revamping a current site. Below you will find the 10 main reasons that websites fail.
1. Websites fail because of lack of content. In my opinion, there could not be a bigger reason of why websites fail on the Internet today than lack of real content. Content needs to add information to the web. It needs to add value to the web and be something fresh, new, or a differing opinion. Content is writing about your particular subject or offering in such a way that it helps your rankings with the major search engines.
I am not talking about sales pitches here. I am talking about writing real content on your site that answers a question for a searcher. You have to remember that people on the web are looking for information, not you. When they put in a search phrase like “homes in Charleston, SC” they are looking for information, not a particular real estate agent.
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