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10 Factors That Make People Buy Online
By: William Nabaza
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    Table of Contents:
  • 10 Factors That Make People Buy Online
  • More important than...
  • Some marks of...
  • Ordering online is...

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    10 Factors That Make People Buy Online - Some marks of...

    (Page 3 of 4 )

    Some marks of a fly-by-night company is it doesn't have any labels. Show your visitors that you care by including your contact number and the time you wish to be called. Remember, anything you do to show that you are real will help increase orders.

    6. Emphasize service.

    You have to (many times) reassure your visitors that you are determined to provide great customer service. Tell it straight on your site by simply placing a text that says: "We guarantee that you will be satisfied with our products and services or we will refund your money with no questions asked." Your site should offer secure online ordering.

    When a customer does send you email, respond promptly, customers who have taken the time to send you email are like gold so treat them like one. You have to reply eventually, so why not do it right away?

    7. Promote your site.

    Having a great web site is not enough, you also need to let the people know it. For a starter, try submitting your site to seven famous search engines: AltaVista, Excite, Web Crawler, InfoSeek, Lycos, Hotbot and Yahoo.

    Capitalize on a few keywords at first and then increase it. Reciprocal links are also a good traffic booster. If you have to place a link to your site, request that the other party link to you as well. Link to the same category and turn them into a coo-peting site (cooperate + competition) if you know what I mean!

    Target banner ads are a big plus too.

    8. Capitalize on sales not on hits.

    You might boastfully say that I got half a million hits a day but the question is how many are turned into sales? Imagine seeing a "sales counter" on a site instead of a "hit counter."

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