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ONLINE BUSINESS HELP

10 Factors That Make People Buy Online
By: William Nabaza
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    2005-05-16

    Table of Contents:
  • 10 Factors That Make People Buy Online
  • More important than...
  • Some marks of...
  • Ordering online is...

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    10 Factors That Make People Buy Online - More important than...


    (Page 2 of 4 )

    More important than the type of products you sell is the size of the niche you choose. In the physical world, niches are based on geography. I often buy food at the corner store near my house. Despite the small selection and high prices. So in the physical world, proximity is king.

    It's different on the Internet, geography is almost irrelevant on it. Niches on the Internet are based on what you sell, not where you are. So the key here is to choose a niche small enough that you can dominate it. Small manufacturers may be the biggest internet winners because they can dominate a niche.

    3. High Production Values.

    In a print catalog, "production values" refers to the quality of the paper and printing process used. High production values convince consumers to buy in print catalogs so goes on the web. Consumers will not buy from an amateurish web site.

    If your company is unable to put up a good professional web site, then it seems natural to assume that your company cannot deliver good products or services.

    4. Make your site easy.

    If you want people who visit your site to order online, don't put any obstacles in their way. Whatever you do, don't force visitors to register.

    Most major sites have learned not to require registration. Place your navigation system somewhere on top or on the left side constantly displaying on your site. Make it easy for all kinds of people (both laymen and technically inclined) to find their way on your site. You might was well include a search engine of some sort to your products database. A small button leading to the home page would add to the friendliness of your site.

    5. Be real.

    Don't play hide-and-seek from your visitors. Include your name, phone number, email address and street address to show that you are a real person with real products and services to sell.

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