Writing Ezine Ads-For Their List and Yours - For example, let's...
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For example, let's say you're an expert at search engine optimization(SEO). You may send out a solo ezine ad like this: "Get my 7 day e-course to master top Google ratings". You would have a direct link to the subscribe form on your website. For best results, place your ad in marketing or webmastering ezines.
Advertising to Your List Your primary goal when dealing with your list is to build a relationship first. You want to establish yourself as an expert in your field. This is done by giving away unique, high quality information that your subscribers will find useful. You've already started the process with your free offer.
You can supplement your own info. with free reprint articles which can be found at numerous article sites like ezinearticles.com. In essence, you do the research and pass on the best information you can find. You help your subscribers save time and money which builds trust and crediblity.
When the time comes to actually advertise, you should simply recommend a product or service that you personally use. Your credibility is on the line here, so be careful about what you refer. To increase the response to your ad, try bundling a free bonus that compliments or completes your product.
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