Why Your Newsletter Must Get A Personality Today! - No matter...
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No matter. What that journalist has achieved is to make their own personality leap from the paper. And you need to emulate precisely that approach in your entire newsletter!
HOW TO HAVE COMPLETE STRANGERS FEEL THEY KNOW YOU.
If you don't do it already, start telling your readership a little bit about yourself. People like to feel they know you and understand where you're coming from. Here are some handy pointers. Just pull out and use the ones that best apply for your own newsletter readership.
ENSURE THAT YOUR READERS KNOW WHERE YOU ARE FROM. People automatically start to think they know you and build a picture just from a place name, State or Country. You may not have been there for years, but it'll start to build an image picture in your readers' minds!
ESTABLISH WHETHER YOU ARE STRAIGHT-LACED OR A BIT OF A JOKER. Humor can work wonders, but if you're not a natural funny man (or woman) then don't try and fake it. Just be yourself.
BE FORTHRIGHT ABOUT YOUR VIEWS. Don't sit on the fence worrying about whether your readership will agree or not. Establish where you are coming from straight-away and celebrate the fact. Either your readers will agree or if they disagree, it will create some interest and soon you'll get readers letters, etc...you get the idea.
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