Why Your Newsletter Must Get A Personality Today! - You see, when...
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You see, when somebody meets you face-to-face they are quickly presented with (and pick up on) your personality traits and this makes you instantly memorable. Even when you have a conversation on the phone, you naturally give over a whole range of characteristics that mean that you'll likely be remembered in the future.
But once you're in writing, particularly if it's in the form of a plain text email, then you've got to fight harder to have your personality shine through.
And the stakes couldn't be higher. If you fail to impress your readers, then they will quickly forget all about you and move onto your competition. But the *best* way to distinguish yourself is to let your personality leap at the reader, right off the page or screen!
Now many newsletter editors face a problem that they are more accustomed to writing somber business documents than publishing a lively and memorable read.
HERE IS A TIP TO HELP YOU GET YOUR "NEWSLETTER PERSONALITY" RIGHT OUT THERE.
Think about your favorite newspaper. Maybe it's the New York Times, USA Today or some local paper that you buy weekly. Somewhere in that paper there will be a columnist that you probably turn to and read week-in week-out. Why? Because you feel you know the characteristics of the writer. You understand where they're coming from, on a whole range of issues. You either empathize with their views or read the column because it makes you angry and you enjoy the controversy.
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