Why I Chose To Potentially Lose Up To 80 Percent Of My Newsletter Subscribers!
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I have recently changed the service which I use to send my email newsletter every couple of weeks.This has resulted in all of my subscribers having to re-confirm that they would like to continue receiving the newsletter.
Of course when dealing with moving such a large number of people to a new service (over 40,000 subscribers!), it is inevitable that I would lose some along the way. I am still in the process of moving the list but I anticipated from the start that I would lose as many as 80% of my subscribers BUT, (and this is the thing you might think is weird!), I am totally happy with that.
WHY?
Let me explain.....
Well there are several reasons:
1. I started building this newsletter list in 2001 so many of the emails held on the list are several years old. I am sure that several thousand addresses are 'old' and no longer checked by the original user. How many of you have the same email address that you had 5 years ago? I can only estimate how many such addresses I have in my list but for the sake of putting a figure on it, let's say 15% of addresses are out of date.
2. As I have already stated above, I know that thousands of people were not receiving the newsletter because of the filtering policies of their ISP.
Next: I know this... >>
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