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NEWSLETTER MARKETING

Why Create a Newsletter?
By: KC Morgan
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    2009-09-16

    Table of Contents:
  • Why Create a Newsletter?
  • Create a Newsletter
  • Creating Newsletter Content

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    Why Create a Newsletter?


    (Page 1 of 3 )

    Email users receive newsletters in their inboxes every single day. Some regard this reading material as little more than Internet spam -- an annoyance that is quickly banished to oblivion with the handy Delete button. Others set great store by their newsletters, hungrily reading news, quips, anecdotes and information that keeps them in the know and entertained. But at the end of the day, aren’t all newsletters just another piece of email spam? Why create a newsletter in the first place?

    In a way, don’t newsletters seem to go against your prime purpose on the Internet? Your goal is to get people to visit your site based on the strength of your content and keywords -- so why would you send newsletters straight to their email, offering up free content they can access without visiting your pages? Why create a newsletter, indeed?  

    Why Newsletters? 

    A newsletter is just one more piece of content that must be designed and distributed every day, week or month (depending on what you plan to offer to your subscribers). You’ll have to add a subscription form (the BrainPop form, http://www.brainpop.com/educators/newsletter_signup/, is pictured below) to your site and keep track of everyone who subscribes to your newsletter -- provided that anyone does.

    It takes a lot of writing and information-gathering to create a newsletter. It takes a lot of time and effort to produce something others will want to read. And it takes a lot of organization to distribute that newsletter to your readers. So, why bother with a newsletter at all? Why not just focus on your on-site content, and forget the whole thing?  

    Newsletters provide fresh information and content on a regular basis that your visitors don’t have to work to get. People who subscribe to your newsletter need only to check their email, something they’d be doing anyway, to get the latest tidbits you wish to impart. Your newsletter provides a constant reminder of your Web site; every time they see the former in their inbox, they’ll think of the latter.

    It’s a good idea to include links in your newsletter, referring readers to certain pages on your site. Through newsletters, your site stays fresher and more relevant to visitors even long after they’ve left the site. With a newsletter, you increase the chances that visitors (in the form of subscribers) will return to your site. 

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