What Response Should You Expect From An Ezine Ad?
by Steve O'Connor
You've all heard it before, countless times no doubt -
"Ezines are by far the best place to advertise online"
- and it's true. There is no better place to reach a
targeted audience and the proof is in the results -
visitors from eZine ads are more likely to convert to
sales at your website. That is fact.
But what sort of response should you expect from an
eZine ad? How do you know whether your advertising
results are good, bad or indifferent?
These are basic questions that very few people actually
know the answer to. In fact, because of all the hype
aimed at prospective advertisers, I would guess that
most advertisers expect far too much from an eZine ad.
Ezine advertising is not quite as powerful as it used
to be because of the natural effects of email overload
etc., but it's still good. But just how good?....
Well, I'm gonna tell you.
I advertise in eZines, a lot! That's basically what I do.
I advertise in hundreds of eZines on a regular basis and
as such, that allows me to compile some good statistics.
Here's the kind of response that I believe you should
expect from eZine advertising today...
Regular Classified Ad:-
Average response rate (0.05% - 1 in every 2,000)
Response range (0.01% - 0.5%)
Middle Sponsor Ad:-
Average response rate (0.25% - 1 in every 400)
Response range (0.1% - 0.5%)
Top Sponsor Ad:-
Average response rate (0.5% - 1 in every 200)
Response range (0.25% - 1%)
Solo Ad
Average response rate (1.25% - 1 in every 80)
Response range (1% - 3%)
I bet that's less than you were expecting, right?
Well, they are pure facts from our endless stream of
advertising results. Sure, there are a lot of variables
that can affect these results but I'm trying to provide
you with a benchmark on which to base your own results.
If you're achieving results at the bottom of these
response ranges then I can assure you that you can do
better. Sure, it may be due to your ad and not the eZine
that you're advertising in but once you hit an eZine that
gives you the results near the top of these ranges, then
you know that it's time to get choosy.
I've advertised in eZines and gotten absolutely zero
response, plenty of times. There are a lot of eZines out
there with poor subscribers - subscribers that simply don't
react to advertising. But there are still plenty of good
eZines out there - eZines that will bring you results.
Don't give up on what is still the best advertising medium
on the web but be realistic. There really is no better
place to invest your advertising dollar.
------------------------------------------------------------
Steve is the founder of World Wide Ezines - a unique online
resource providing advertisers with a continuous stream of
Ezine Advertising Results every month. Check it out at:
http://www.world-wide-money.com/ezine-results100.htm
------------------------------------------------------------
| DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware. |
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