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NEWSLETTER MARKETING

Using Safelists to Your Advantage
By: Denise Nuttall
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    2007-04-28

    Table of Contents:
  • Using Safelists to Your Advantage
  • The safelists are...
  • You will get...
  • Safelist marketing is...
  • The body of...
  • When you decide...

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    Be the architects of evolution and help create the mobile internet future. It’s your move---enter to win here!

    Using Safelists to Your Advantage


    (Page 1 of 6 )

    A safelist is a group of people who have agreed to receive messages from one another.It is an off-shoot of opt-in lists that were prevalent in the early days of the Internet. There were numerous opt-in groups in which members agreed to send to and receive emails from other members. Most of these emails were commercial in nature. As the Internet expanded the people started abusing this system. They started giving junk-mail addresses or non-existing addresses. Frequently an autoresponder address was given so that as soon as a message was received, another message was sent to the sender immediately. Abuse of opt-in lists rendered the system meaningless.

    Safelists have overcome the weakness of the earlier system. The purpose of using safelists basically remains the same – members agree to receive information from other members. But this is done more effectively.

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