Using Opt–In Email Properly - There is one...
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There is one catch to this though. Email marketing is one of the best known ways to market your products to the masses, but it does have its drawbacks. As you probably know, spam is a problem that will not go away. The government is trying to curb it, but that effort will not last long, because spammers know how to get around the system. So in order for companies to get around this problem, they use what is known as opt-in email.
Opt-in email works for the benefit of both you and your visitor. When your visitor comes to your site and sees your offer, there will be a request for his or her name and email address. That person signs up for your offer. The user then gets an email from you asking for verification of the email address that was provided. The email states clearly the person is willing to accept offers by email. Once they click on that link or reply to verify the address, your system records that information and that’s it. Since the user did agree to receive future mailings from you it is not considered spam.
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