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NEWSLETTER MARKETING

Using Opt–In Email Properly
By: Scott Lindsay
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    2007-01-08

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  • Using Opt–In Email Properly
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    Using Opt–In Email Properly


    (Page 1 of 3 )

    If you run a business online you know how important it is to use email when you do your advertising and marketing campaigns.This is one of the most popular ways of reaching customers online. Those who engage in it know full well how vital it is to their marketing efforts. By engaging in email marketing, they know that email can catapult their sales through the roof.

    The thing about this is it doesn’t matter whether you are a small or large business, you have access to email. Therefore you should use it as a means of marketing to your customers. Do you have a website? If you do, are you collecting email addresses from your visitors? The best way to market online using email as the advertising medium is by placing a form on your website that collects each visitor’s name and email address. When the person fills in the form, you have recorded the information so you can make contact in the future when you have something of interest to share.

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