Three Reasons Why Every Loan Officer Should Have an E-Mail Newsletter - The second reason...
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The second reason why mortgage professionals should have an e-mail newsletter is because of the amount of time saved through automation. How long would it take you to prepare 1000 mail pieces? This includes printing, folding and stuffing them into the envelope, sealing the envelope, printing or writing the address on the envelope, applying the appropriate amount of postage, etc. It would take several hours to several days before those thousand mail pieces were ready to mail out. Now compare that to the time it takes to write and send an e-mail out to a thousand individuals. Think about the time you would save over the course of a year.
The third reason why e-mail newsletters are an effective form of marketing for loan officers is that it allows you to contact your customers more frequently. Because of the time and costs involved, connecting with your customers more than once a month using direct-mail is just not realistic. But some researchers believe that the ideal amount of marketing contact is once a week.
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