Three Reasons Why Every Loan Officer Should Have an E-Mail Newsletter
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Because of its many benefits, there is no legitimate reason why every mortgage professional shouldn't be using an e-mail newsletter as a marketing strategy.We all know that the money is in the list, and here are three reasons why creating and maintaining an e-mail newsletter can help you generate extra mortgage leads each month.
The first immediate reason why you should have an e-mail newsletter is the extremely low cost needed to deliver your marketing message. For example, how much would it cost to send your request for referrals to 1000 former customers via direct mail, as opposed to e-mail? The postage alone in the direct-mail method will cost you almost four hundred dollars, not to mention the expenses for letterhead, envelopes, ink, etc. Using the same numbers, if you did this each month, you would save $4680 in postage fees alone! The only real fees associated with e-mail newsletter marketing is the autoresponder service, which handles your list management and e-mail broadcasting. This runs about $20 a month.
Next: The second reason... >>
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