The Lazy Man`s Way To Building a Massive List In Minimum Time - If you buy...
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CAN-SPAM Compliant: If you buy a list that has been harvested from websites, forums, newsgroups or any number of other places, you could get in serious trouble just for sending them your email. It's just not worth it! Please, only send your information and promotional material to people that want to hear from you.
Exclusivity: You don't want to compete for your leads attention any more than you have to. Spam filter, blacklist, and unexplainable Internet "glitches" cause email marketers enough grief. You want to know that your list is not going to be resold to a dozen or a hundred different marketers. My personal recommendation is that you NEVER purchase a lead that is sold to more than 5 marketers. The quality of response will be horrible if you're competing with that many people for your prospects' limited time and attention.
Alternate Means Of Communication: If you can get them, you also want their home address and home telephone number. If you're really serious about promoting your opportunity, you should be communicating with your prospects with more than just email. Postcards and short phone calls/message have be proven to increase response to almost any offer - especially offers where people are naturally skeptical at the outset.
BTW, some websites (I won't name any names.) make it sound like they're doing you a favor by "giving you their name at no additional cost". Give me a break! Names are MANDATORY!
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