The Death Of Adsense For Web Publishers - In the past...
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In the past there was one price for Adword keywords, whether they appeared in Google Search results or as Adsense Ads on individual Adsense Publishers websites – that was fine as an Adsense Publisher might get, say $4 from a click for a $6 Adword – remember nobody knows exactly because Google will not tell!
Individual websites that publish Adsense are known as Google’s content network.
On 22 November 2005 Google made a change to their Adwords advertising program - they allowed advertisers to bid different amounts for the Ads that would appear in Google Search results and for the Ads that would appear on individual Adsense Publishers websites.
So an advertiser might bid $5 for a click from Google and 5 cent for a click from an Adsense Publisher in the content network … Ouch if you happen to be that Adsense Publisher!
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