The Death Of Adsense For Web Publishers
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For three years tens of thousands of webmasters have been making incomes ranging from a few dollars a month to five figure sums per month – with Google’s contextual advertising program –Adsense.
Indeed many Internet Gurus have made substantial profits by telling people how to monetise their website traffic by putting Adsense on it.
Adsense revenues are shared between Google and the Adsense Publisher … the website owner – up to now a nice cosy and profitable arrangement.
Google has always been cautious about revealing the ratio of payout to the publishers for Adsense clicks compared to the amount that the advertiser pays for the Adwords … but the feeling among Adsense Publishers is that the percentage has been dropping steadily over the past three years – if you are a number cruncher, you may try to interpret the financial data from Google itself here: http://investor.google.com/fin_data.html
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