The Benefits of an Opt-in Email List - For example if...
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For example, if you're selling toasters, a free guide to selecting the right toaster and the features and drawbacks of different makes and models would be quite valuable for anyone looking to purchase a toaster.
OK, now you've got some subscribers (even if it's only a few!), so now how often do you contact them? It depends on what you're selling, but a good rule of thumb is to send to your opt in email list at a minimum of a one week interval. I can tell you from personal experience that I don't care to receive opt-in emails more often than once a week. Some I get everyday, and because I get them so often, I tend to ignore them.
The best way to communicate with your subscribers is to craft your emails in the form of a newsletter with a personal touch. Adding your personality to your letters (don't go overboard, though!!) will help the recipients get to know you and help make your customers more receptive to your offer.
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