Testing Pay-Per-Click To Build A Subscriber List Fast - They display the...
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They display the ads differently. Google Adwords displays the ad on search engine results and mpstrategiesfirm.com uses contextual advertising showing the ads on keyword topic based pages within their network.
Every test needs an objective outcome to gauge the results. The objective of this test? Visitors sign up to receive a free health report from a new affiliate program I choose to promote.
The Test Results
Google Adwords
number of clicks 700
cost per click .23
total cost 161.00
MPStrategiesfirm.com
number of clicks 800
cost per click .20
total cost 160.00
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