Surprise Your Newsletter Subscribers - The following are...
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The following are three very important reasons why mixing up the days you send your newsletter can mean all the difference to the success and growth of your newsletter list:
* Avoid frustrated subscribers - If your subscribers become used to you sending a newsletter on the same day, every week, they will come to expect it all the time. Thus, should you happen to forget a week or two, you'll anger your subscribers as they will feel lack of commitment. The last thing you want is to disappoint a potential client who is seriously interested in your services.
* Everyone loves a good surprise - newsletter subscribers will enjoy the pleasant surprise of receiving a newsletter from you when they least expect it, and will feel more inclined to read it.
* Something worth sending - Subscribers who are interested in your business, want to see that you know your stuff. They need reason to trust in your skills, and encouragement to buy your products or services. Therefore, it is imperative that your newsletters are full of new and interesting information every time you send them out.
Since it is unlikely that you will have valuable information that they will want to read all of the time, this makes it difficult for you to provide subscribers with worthy information if you send them weekly newsletters on the same day.
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