Subscription swap strategy
by Terry Telford
If you publish an ezine, you know that your success or
failure is dependant upon your subscribers. Your
subscribers read your ads and purchase your products.
Your subscribers are also the reason you can sell
advertising space to other companies. Since your income
is directly related to the number of ezine subscribers
you have, it is critically important to build your
subscriber base as high as you can, as fast as you can.
Swapping ads for subs helps you build your database,
fast and FREE.
Swapping advertising space for subscriptions is a
fairly popular method for increasing your subscriber
numbers. Each time a new subscriber signs up for your
publication, you give them a free classified ad.
The trade off is, you end up with a large number of
classified ads to publish in your ezine. Depending on
the size and frequency of your publication, this can be
a blessing or a problem. Make sure you have allotted
enough advertising space to accommodate a lot of
classified ads.
Here's how it works.
1. You list your ezine with ABC subscription company.
2. A potential subscriber/advertiser pays ABC subscription
company $10 to advertise in 5 ezines. Yours is one of them.
3. ABC subscription company sends you the name, email
address and ad of the subscriber/advertiser.
4. You send the subscriber/advertiser a confirmation that
you have received their ad and sub.
5. You subscribe the new prospect to your ezine and run
their ad.
If you are looking for some subscription companies, here
are the ones that I have used. They are all quality
companies and will send you advertisers/subscribers almost
everyday.
2 Bucks an Ad
http://hop.clickbank.net/?bridgeport/paaads
My Wizard Ads
http://hop.clickbank.net/?bridgeport/wizads
EZ Ezine Ads
http://hop.clickbank.net/?bridgeport/ezyads
eBook Gazette
http://hop.clickbank.net/hop.cgi?bridgeport/greggj
This system works incredibly well. In fact it works too
well. Here is what happened to me. I signed up with several
subscription companies, expecting to get a few ads here
and there. My ezine, The Marketing Pack Journal, has a
total of 10 classified ad spots per week, so I felt
confident that I could fill the spaces with ads and get
free subscriptions too.
Instead of getting 10 new subs and ads each week, I got 75!
OK that's great for subs, but now I had ads coming out my
ears, so I had to cancel the service. In hind sight, it is
better to sign up with one subscription company at a time
and see how many subscribers/advertisers you get. If you can
handle more, add additional companies.
To increase your advertising sales further, keep in touch
with your advertisers. Remember, these people have paid
money to advertise, so they are very good prospects. When
you send them your confirmation message, make sure you let
them know where to find your regular advertising prices.
Occasionally run a promotion that is only available to those
customers who have advertised in your ezine before. This one
method will build your income from your classified section
of your ezine and develop a loyal customer/subscriber base
for your publication.
If you are looking for more ezine subscribers, there are
lots of ways to get them. Using a free ad for subscription
swap is one of the quickest and most economical ways to
build your subscriber base. Just be careful to make sure
your ezine has enough space to hold all the ads that your
new subs bring with them. Now get ready for a subscriber
explosion.
Good luck and God Bless.
------------------------------------------------------------
Vitals: Terry Telford is the author of the popular ebook,
Website Ladder, and the founder of bpc publishing, where you
can pick up your FREE and almost FREE website marketing and
traffic tools. Visit http://www.bpcpublishing.com today!
------------------------------------------------------------
| DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware. |
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