Starter Guide to Ezine Publishing
by Eva Almeida
As a fellow ezine publisher, I realize the importance of
ezine publishing for promoting your site or products, but
also as a vehicle for increasing your professionalism and
credibility online. Here is some advice and valuable ezine
resources to give your ezine a needed "makeover", additional
content, or a unique edge!
1. CHOOSE AN APPROPRIATE TOPIC AND NAME:
Choose a topic that interests you and that you know a
fair bit about; then think of a catchy name to
reflect your
topic. If you can't think of a good name, ask others that
you know for ideas or check out ezine directories for some
ideas (don't copy exact names.) Many ezines have endings
such as "Newsletter", "Gazette", "Digest", "Ezine", "Journal",
"Informer", or even "Advisor." Match the content of your
ezine to a descriptive name that will tell your potential
subscribers what your publication is about.
It may be a good idea to register your new ezine an ISSN
(International Standard Serial Number) for free at:
http://www.issn.org
2. DESIGN YOUR NEWSLETTER:
A great template that I have used to help create my
own newsletter can be accessed by sending a blank email
message to . You can then
customize it to fit the topics you want to discuss.
Another set of free hand-crafted ezine templates are available
from Marie Williams. You can choose from a range of five of
her des
igns, including full instructions:
mailto:freetemplate@writead.com
Use a text editor such as the Textpad, http://www.textpad.com
to format your newsletter and write your articles. Remember to
use hard returns after 60 to 65 characters for each line to make
it readable in the majority of email programs. You can choose
any length for your newsletter, but anything over approximately
20-25 Kb will be sent as an attachment to your AOL subscribers.
*-----------------HOT TIP------------------*
Free Ezine Handbook eBook by Kate Shultz
http://www.free-ebooks.net/ebook/handbook.exe
More eBooks at http://www.free-ebooks.net
*-----------------HOT TIP------------------*
3. FIND OR DEVELOP USEFUL CONTENT:
Try to write your own articles and then use guest articles
only to complement your own original creations. Look for
quality articles to publish at the following sites:
http://www.inkspot.com ~ Comprehensive writer's resource
http://www.ideamarketers.com ~ Excellent articles
http://www.ezinearticles.com ~ New and growing resource
http://refdesk.com ~ To dazzle your readers with facts
http://www.onelist.com/group/Free-Content ~ Great Content
http://www.reportsearch.com ~ Search engine for reports/articles
http://www.mediapeak.com ~ Free content to online publishers
http://www.dealconsulting.com/faq/wp16.html ~ Writers/Publishers
http://www.web-source.net/web/Articles_For_Publication
4. PUBLISH YOUR EZINE:
After you have the prepared your new ezine, you need the
software or listhost to publish it. There are many possible
ways you can do this from email software to the premium
service listhosting. Visit http://www.list-resources.com
for an extensive list of hosting options such as the
most popular free services:
http://www.onelist.com or http://www.egroups.com (merged)
http://www.listbot.com or http://www.topica.com
QUICK TIP==> I noticed a higher response to my ezine when
I included a catchy headline for each issue such as:
Create A Winning Web Design! - The Marketing Edge Tip-Zine
Instead of: The Marketing Edge Tip-Zine, Vol. 1, Issue 12
5. ONLINE SUBSCRIPTION:
I highly recommend trying "The Master Subscriber Series"
of forms at . I use them on
my site and they work exceptionally well for my joint
ventures with other ezine publishers. See my example at:
http://www.ebooksnbytes.com/ezines.html
You can also use it for your own forms for free list services
so that your new subscribers won't have to leave your site
to subscribe, plus
they can subscribe to ALL your newsletters
from one convenient form.
6. FEEDBACK
Once you have published your first issue, don't forget to
ask for feedback... you may be pleased or surprised with
the answers you receive!
-----------------------------------------------------------
ABOUT THE AUTHOR
-----------------------------------------------------------
Eva Almeida is the publisher of The Marketing Edge Tip-Zine.
On-going tutorials focusing on marketing tips and strategies.
Subscribe by sending a blank email to:
mailto:freeinfoclub-subscribe@listbot.com
http://www.marketingedgetips.com/?track_ezart
-----------------------------------------------------------
| DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware. |
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