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NEWSLETTER MARKETING

Specialized Mailing Lists Make All the Difference
By: Joy Gendusa
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    2006-03-26

    Table of Contents:
  • Specialized Mailing Lists Make All the Difference
  • Donít worry about...
  • With the women...

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    Specialized Mailing Lists Make All the Difference


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    If there is one thing I canít say enough it is that the most important part of your mailing campaign is your mailing list.It is vital that you put the right amount of energy into learning about lists Ė who to mail to Ė so that your mailing efforts arenít wasted. There are a few different ways that you can get an adequately targeted list.

    As always the first step is to determine who your target market will be. Should you market to consumers or businesses? For this example consider that your product is a set of home woodworking tools. This should be marketed to consumers because it is not an industrial grade product. Good, now we have narrowed it down to only 291,324,219 people in the US. As a minimum, your mailing campaign should send to the same names three times. So all you have to do is send out 873,972,657 postcards at $0.185 per piece & you get the point. We need to narrow it down some more.

    So how do you accomplish the narrowing of your list? Many factors can be considered, including age, gender, zip code, annual salary, profession and number of children are some of the more common qualifiers. It may take a while to figure out what combination works for your specific product.

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