Should You Build Your Own Opt-In Email List? - Email marketing and...
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Email marketing and ezine distribution isn't about blasting a bunch of strangers with sales pitches and information they don't want and didn't ask for. If you really want to achieve results with your email list, you need to build your own.
Here is a list of questions you need to ask yourself when building your email list:
Who is your target audience and what do you have to offer them? What kind of relationship do you want with the recipients of your emailings? What method or methods will you use to collect email addresses? Web forms, registration or subscription forms, trade shows, telephone contacts and sales calls are all viable ways to get the email addresses of people who will be interested in what you have to offer.
Will your emails come in the form of ads, newsletters, deals and specials, company announcements and press releases, or discussion lists?
Next: Will you handle... >>
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