Should You Build Your Own Opt-In Email List?
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The easiest way to acquire an email list for your ezine or email marketing is just to buy one.They're not too expensive, and they provide you with a long list of names and email addresses.
But if there is one thing I've learned as the owner of an ezine, it is that the easy road is not always the one that brings you the best results. The problem with buying an email list is that none of the people on that list know who you are. When they receive an email from you, most likely they will just delete it without bothering to open it.
That is why it is so beneficial to build your own opt-in email list. Yes, creating a list from scratch is the more difficult and time-consuming solution, but at least it is a solution. Email lists rarely bring the desired results, so the money you spend on them might as well be flushed down the toilet.
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