Reprint article headlines – the reader is secondary
(Page 1 of 4 )
A great headline can be the difference between having your free reprint article published once (on your own website…) and having it published hundreds, if not thousands, of times all over the Internet.
Sure, the content has to be worthwhile; it has to be helpful, informative, and not just a sales spiel. And there’s no denying that a well written article can be very compelling. But if your headline doesn’t cut it, the article won’t stand a chance. The best article in the world will never see the light of day without an effective headline.
Now, more than ever, article submissions need a good headline. But it’s not just the reader you have to worry about. In fact, the reader is secondary! When it comes to reprint article headlines, your main focus should be the publisher.
You may think the requirements of a good headline haven’t changed over the years, but they have. Unlike headlines for traditional newspapers, magazines, etc., which target only the reader, online article submission headlines target first the publisher, then the reader.
So how do you write a headline for an online publisher? Here’s a few tips…
1) State your domain
No matter what your business, you can be sure that potential publishers of your article are inundated with information every day. Imagine hypothetical ‘Publisher Pete’. He’s the webmaster of a high PR site. He receives hundreds of article submissions every day. Additionally, he farms article submission sites (aka ‘article banks’, ‘article submit sites’, ‘free-reprint sites’) for articles on a regular basis.
Next: Because so many... >>
More Newsletter Marketing Articles
More By Glenn Murray
