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NEWSLETTER MARKETING

One Ebook Equals 400 links
By: Developer Shed
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    2004-11-01

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    One Ebook Equals 400 links
    by Stephan Miller

    Give or take another hundred, that is. I have to admit, I love PDF ebooks. They look great, you can print them from your computer, and you can read them on any operating system. But there is also an advantage to .exe ebooks that only a few people seem to know about.
    Since it is an .exe file, it can be considered an ebook or as software. I'll bet if you have been online for a while, you may have seen software packages that you can buy the resale rights on. Or you find a really prolific programmer. Somehow, he has managed to created 20 programs in the period of a week or so. Then you try some of the software. It's amazing how much it looks like an ebook.
    That's because it is, but we will get to that later. For now, I am going to show you a step by step plan for getting a massive amount of links to your site in less than a month.
    If you write a free PDF ebook and start submitting it to ebook sites, you haven't really created very many links because the amount of ebooks sites are limited. But an .exe book is different. You can submit this book to not only ebook sites, but also software sites and I am going to show you a step by step plan to get this accomplished.
    1.Create the ebook
    I try not to create anything below average, even if I give it away for free. Don't create one of those ebook's that are just one webpage and that page is just a sales page, because here is what happens: Download, browse, delete. You want your ebook to have value.
    One way to write this ebook quickly is to gather articles from the many free reprint article directories on the web. Just find a theme that you would like to write about, write a simple introduction and add the articles. You may find some affiliate programs related to your theme and add those too.
    Another way is to harvest your bookmarks. I don't know about you, but I have links that I use at least weekly and some of these aren't really popular enough to make it to the top of Google. Take these bookmarks and write an ebook around them. For example, you could write an ebook on how to get your website started for less than $10, especially if you have already done this. Just tell your story around your links, from your cheap domain name registrar link to your favorite free HTML editor link.
    Even another way is to create actual software. It's easy. Go to a free javascript directory, copy the javascript and create your ebook. Some ebook compilers will run javascript.
    2.Create an installation package
    This is not necessary, but it helps a lot. You may be looking to create links to your site, but after all, aren't you doing this to get more visitors in the long run. Why not let everyone who downloads your ebook remember your site?
    Most free ebooks get buried in a person's computer by hundreds of free ebooks downloaded in the last year or so. Make sure this doesn't happen to you by installing your ebook on their computer. It's not hard. You can find installation software on most shareware sites. What this software basically does is create a link to your ebook on their desktop and in their start menu. You can also add a link to your site in your ebook's start menu folder.
    3. Learn about PAD
    A PAD file is an XML file that contains all the info on your software ( or ebook). You create it one time and then submitting your software to shareware and freeware sites is simple. Most sites have a form that says "Submit Pad." You just put the link to your PAD file in the box and click "Submit" The site will load all of your info automatically. You may have to choose a category for your software, but that's about it. Free PAD creation software is available at most shareware sites.
    4. Start submitting
    Do a search on Google for "Submit PAD" or "Submit PAD file." It's as easy as that. If you want to, download a software submission program.
    The advantages to a program like this is that is will store your info and submit to sites that don't accept PAD files. Also some sites require you to set up an account, free, of course. This software will automatically log you in and remember your username and password. They are also fast. I submitted one ebook to over 400 sites in less than a week.
    You too can take an active part in your link popularity, instead of begging for links, you can easily create a free product that will have your visitors coming back for more.


    Stephan Miller
    http://www.profit-ware.com
    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

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