OPT-in is NOT an OPTion - Because it usually...
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Because it usually takes seven exposures before most people trust a product enough to buy it, you might as well flush your hard-earned money straight down the drain if you don't follow-up with your visitors at least six times after their first visit to your site.
For less than twenty bucks a month, you can automate this follow-up process so that each new subscriber starts receiving a series of six or more marketing messages as soon as they opt-in to your list. It's an investment that pays for itself over and over again, and the payoff gets bigger and better as your list grows in size.
In addition to the follow-up campaign, you can notify your subscribers of new products that you think they'll interested in. Just type a quick note, press 'send' and voila! your message is on its way.
And email marketing isn't just for merchants. It works extremely well for affiliates too. On just one of my affiliate sites, I've built a mailing list of more than 70,000 subscribers. Each time I pop a quick note or newsletter out to that list, my sales take a huge leap for up to a week after I send the message.
Although I personally use a couple of different autoresponder services, I particularly like ProAutoresponder because they offer an unlimited number of campaigns. That means that unlike some other services that provide only one autoresponder per account, you can set up as many autoresponders as you like with only one ProAutoresponder account.
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