OPT-in is NOT an OPTion
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In the course of my Internet business consulting work, I am asked to review web sites and figure out why the sites aren't achieving sales.The webmasters of these sites have usually worked long and hard to make them attractive to the search engines and appealing to visitors. Some of these webmasters also invest in pay-per-click advertising to bring even more traffic to their sites, but still there are no sales to speak of.
In almost all of these cases, the first problem that I spot is the absence of an ezine or e-newsletter signup form. That's a problem of such significance that I rarely need to look any farther.
When I ask why they haven't set up a autoresponder to collect the names and email addresses of their visitors, some tell me that they didn't know they needed one.
Others express concern about paying a monthly fee for an autoresponder service when their site isn't making any money, and still others balk at the thought of how much work goes into producing a regular newsletter.
Fair enough. Maybe you are having a similar problem with your site, or the same objections to setting up a mailing list.
Let's look at each concern and objection, and I'll show you why email marketing is one of the most effective and lucrative activities you can engage in during the course of your business day.
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