Minimizing spam complaints and increasing your mailing list`s responsiveness
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Email marketing has evolved into a reputation-based environment, empowering end-users to decide what is relevant to them and what is not.Often such votes are as simple as clicking on "This is SPAM" button. This has a deep impact on the email marketing industry.
With some careful planning, email senders and marketers can substantially reduce spam complaints, increase list responsiveness, boost their email deliverability and maximize their campaigns' profitability.
Below are several recommendations that I have found to be instrumental in achieving the above goals.
1. Use the confirmed opt-in subscription model.
Confirmed opt-in requires your subscribers to confirm their intention to subscribe to your mailing list before you can deliver your information to them.
Switching to the confirmed opt-in model is the single and most important step you can take to prevent spam complaints.
It should be noted that with the unconfirmed opt-in model you open yourself up to attacks, "joe-jobs" (malicious attacks by your competition) and spam abuse.
By confirming your subscriptions you will have cleaner, more responsive lists that are highly targeted, generate fewer complaints and fewer unsubscribes.
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