List-Building: You Need To Get Out There And Do The Split!
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Your goal as a marketer is really to monetize your site as quickly and as easily as possible, and in the process, build your list along the way.
There are all sorts of different ways to think about doing this.
If you're an AdSense publisher, it might be smarter to have AdSense only after people subscribe to your list. And, it might be smarter only to show the AdSense after people have told a friend.
Do you see why?
The reason is because if you don't have these people on your list and if they are not telling friends, then you can't ever monetize those people again. They visit your site and then leave and go to the AdSense ad site, and forget join your list. If they are on your list, you can monetize them over and over again with ways that are much more impactful than AdSense.
Until they subscribe, don't show the AdSense because people might be turned off by it and not join your list. Or, like I said, there are all sorts of different ways to think about this. Maybe when they subscribe, the AdSense disappears because you already captured their names and addresses for your list, and then you can follow up on and make recommendations on products that they would benefit from. Test these!
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